In this era of online shopping the innate strength of over-the-counter retailing is to be found in the real, spatial experiencing of brands and merchandise. Light not only presents the products but also determines the atmosphere, and therefore strengthens the direct shopping experiences. Light is presented in seductive or tempting ways according to the season to arouse new emotions with regard to merchandise. The unique presentation of the space and its products with use of light provides an essential component in its dialogue with customers.
Spotlights, floodlights and wallwashers are flexible and efficient lighting tools for the effective presentation of products. The quality of lighting technology is not only decisive for the precise distribution of light and therefore enjoyable shopping experiences, but also for the long-term cost-efficiency of the lighting installation.